How Growing Pains Are Solved
When starting your company, you needed to do what you did best, whether that’s installing windows, or performing at wedding receptions, or building gazebos. When expanding, you need the skill of delegation. Delegation is vitally improtant to your business, and it is the lack of proper delegation that cripples established companies. You need to get to the next level of management; It’s your business.
Give up the reins when it comes to areas of your business where you can't afford full time expertise.
You need to transition from doing your own taxes, having your sisters kid build your website, and cutting all of your own payroll checks yourself to hiring the right advisors and experts to do the work they have expertise in. You will give yourself a heart-attack if you try to do everything yourself. We have all seen people burn out from this exact situation, and you are probably no different.
You need to make sure your website is eye-catching, informative, and most of all, compelling. You need to make sure your accounting is done right, EVERY TIME. You need to make sure that you do not make payroll mistakes. You need your companies videos to look professionally made. You need trained salemen. As an expanding company, you need to avoid wasting time making amateur mistakes, so outsource the accountant, marketing, video production, graphic design, payroll and sales trainers to professionals who have done these services for their entire career, and make sure you are networked with as many people as you can (or know the people who are).
Use your time to manage the experts you hire, and you will succeed at a higher level than you ever have. If you don't believe us, take it from David Ogilvy (the founder of modern advertising).
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
If you read most of the famous texts on business, you will find a plethora of substantiating evidence to outsource the parts of your company that can be done at a higher quality, at a lower price elsewhere. To see what specific solutions can provide you to relieve your marketing headache