Ascension Advertising, Inc. is a company built on Computer Nerds and Integrity.
The advertising industry is one of the most competitive industries in the world. With that competativeness comes a lot of down low, grimy play that hurts not only you, but also your customers. Most small business owners do not know much about marketing, and rightly so, because they are working in their business as the main producer. This leaves you tired and drained, making it easy to choose companies who "Guarantee a #1 Spot On Google". This guarantee is impossible. All that statement means is that you will invest a lot of money in their dishonest, black hat system. After a couple months, it will fail, and take you with it.
You can trust us to work diligently on your business, producing ever increasing results, so you can eventually have the chance to step out, and enjoy the fruits of your labor. Can you imagine coming into your office, and having everything done for you, and just needing to make the important (and fun) decisions that lead your company to success? It feels good!
How We Employ Internet Marketing Strategies That Work:
Ok. We have integrity, so what? What does that produce? How will you get a great return on your investment? Well, that's easy, we have a four step process: we analyze your current marketing strategies, then make a game plan that incorporates three different philosophies to bring you an integrated approach to more business.
*Note: If you want more information on any of the processes, contact us.
Let's Take A Closer Look
Analysis Process: First, we go through your marketing materials to make sure they are working together in a synchronous way to bring you business. Many times, business owners will experiment with various types of advertising like it's a science experiment. They end up wasting a lot of money on place mat advertising, or coupons which never make a return on the investment. Sometimes, people even put out thousands of dollars in print advertising to get prospects to their website, only to realize none of the traffic turned into leads. Business owners often blame the advertising, but fail to realize that the style and layout of their website created the failure in marketing, not the faulty print media. We find the fail point, then fix it by using the following three strategies:
Implementation of Traditional Advertising: Traditional Advertising has been reinvented to create market awareness(branding) and drive people to your website. We make sure your logo and brand are memorable, and all of your marketing materials are effective.
Implementation of Internet Marketing: So, now we need to step it up a notch. With over 213,000,000 Internet searches every day, it is imperative you get to the top of those Search Engine Results Pages (SERP's). We go through a process of keyword research and competitive analysis to figure out where you need to be, who you need to beat, and then set out to do just that. Depending on your wants and needs, we first set you up with a Pay-Per-Click campaign and simultaneously optimize your website for search engines - this is to help create an initial boost of traffic to your website. Then, we analyze the information given by that traffic, and use that information to optimize your conversion rate (the ratio between how many people who come to your website, to how many take a desired action) to get you more customers.
Implementation of Relationship Branding: In Jeffrey Gitomer's Little Black Book of Connections, one of the most memorable and useful sayings is mentioned on the inside cover"Everything being equal, people want to do business with their friends... Everything being not so equal, people STILL want to do business with their friends" . That is Relationship Branding. The power of being friends with your customers cannot be understated. This means Social Media (Facebook, Twitter, Myspace, Photobucket, Stubleupon, Flickr, etc.) is the platform on which to build that relationship. We will get you in front of your customers on a personal level, making sure to give them value before they even start the buying process. As a result you will see your sales grow, and grow, and grow!
So, that's our process. Give us a call, request a quote, and see if there is an opportunity for us to help your business ASCEND!